Brand Identity: Package Design
Wacky Apples
Wacky Apples
Getting kids to eat healthy is not an easy thing to accomplish; in this project I was given the task of re-branding a healthy food that would cater to children’s interests. I chose apple sauce because it was a personal childhood favorite of mine, and the current brand is focused too much towards adults. I set out to create catchy characters in an attempt to connect with a younger market.
